Future of connected TV

29/06/2012 - Mindshare

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Connected TV penetration & usage will lag behind Second Screens

> Most of the opportunities that Connectivity creates are better suited to the Second Screen.

> Connected TV usage will mostly focus on Video.

> For advertisers, the real opportunity lies on the second screen.

“Connected viewers will be more important than Connected TVs”

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Mindshare (1826 ko)